RevOps Data

When does a Fractional RevOps VP Make Sense?

As you are pushing for Growth and Profitability there are a number of factors which conspire against you:

  1. Limited budget – if money was no object then you would hire the best permanent staff as soon as possible. But in reality you need to spend your investment wisely, and timing is critical.
  2. Questionable Operational Data – you could have had several years of growth, but can you be certain that expanding Sales will continue the trend? Finance has one view, based on their systems, which are historical. Forward planning also needs Sales and Marketing projections; if CRM development has not kept pace with they Company growth, then how much do you trust that data? Pushing too early burns cash, creates a poor customer experience and ultimately sets back the growth you were looking to achieve. Typical warning signs include:
    • Poor quality Pipeline quality
    • Forecast based on historical trends that may not scale
    • Changes in Leadership where critical knowledge leaves the business
    • Customer Retention is not being prioritised
    • Back-end systems that aren’t flexible or capable of processing more orders
  3. Resource constraints – with limited budget / people to implement all the changes you need the return on your RevOps Leadership investment can fall off after 6-12 months. Once the triage is underway and the RevOps Leader’s Roadmap is agreed with the key business stakeholders there comes a long period of implementation. During this time the Leader’s role is more limited – course correction and ensuring delivery.

With a Fractional RevOps VP you can recruit earlier and pick a schedule that suits your needs and budget. As your needs change you adjust your spend to match.