Three places I've driven the most impact
Sales Operations is usually where it begins — but the same discipline compounds across Marketing and Renewals. These pages are notes from that experience.
Sales & Marketing Alignment
Siloed systems and diverging goals mean Sales and Marketing rarely tell the same story. Here's how I've built the shared definitions and dashboard that end the argument.
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Sales Operations
Processes that worked for a handful of entrepreneurial reps rarely survive scale. Pipelines become unreliable and forecasting becomes a full-time job.
Read more →
Renewals & Success
Start-ups obsess over acquisition and under-invest in the renewal base — even though nothing moves LTV:CAC more than keeping customers.
Read more →Notes on the Fractional RevOps VP model
Earlier in my career I wrote up how I think about fractional RevOps leadership — when it fits, and how engagements are typically scoped. Kept here as thought leadership, not an active offer.
ARR Projection Tool
An AI-assisted scenario-modelling app I designed and built myself — model ARR, LTV:CAC and other key metrics under different Sales, Marketing and Success strategies, and compare the results side by side.
Open the tool →Open to Sales Ops, RevOps and GTM leadership roles
Based in Marlborough, Wiltshire, UK. Happy to talk about opportunities, or about any of the thinking on this site.