I'm a Revenue Operations executive with over twenty years' experience helping global B2B SaaS organisations scale through data-driven decision making, operational rigour and commercial transformation.
My career spans Enterprise Sales, Renewals and Revenue Operations leadership with Oracle, Salesforce and high-growth SaaS companies, giving me a rare combination of commercial experience and hands-on operational expertise. Having worked inside both enterprise software leaders and scale-ups, I know which operational disciplines genuinely enable growth and which simply create unnecessary complexity.
I build strong partnerships with Sales, Marketing, Customer Success, Finance and Product to create a commercial operating model that aligns teams around trusted data, consistent metrics and clear accountability. My particular interest is simplifying complex commercial challenges through intelligent process design, automation and the practical application of AI — the ARR Projection Tool on this site is one example, an AI-assisted scenario-modelling app I designed and built myself.
Career
Selected impact
- Led the operational merger of four Outpost24 operating companies into one, building a Single Source of Truth in Qlik Cloud that cut global forecast collation from two days to thirty minutes while raising accuracy from 78% to 98%.
- Saved $15M annually in EMEA at Salesforce through Revenue Operations initiatives, including predictive analytics that flagged mid-contract churn risk months ahead of renewal.
- Designed and built an AI-assisted ARR projection platform, letting executives model long-term growth scenarios across marketing investment, conversion, customer success and retention.
- Replaced a planned 18-month CPQ implementation with a strategic Salesforce solution delivered in six weeks.
- Increased qualified lead conversion by 23% through redesigned lead management, ICP modelling and Salesforce/HubSpot automation.
- Improved forecast accuracy by 20 percentage points through redesigned forecasting methodology, executive cadence and pipeline governance.
Toolkit
Salesforce · HubSpot · Qlik Cloud · Qlik Sense · Tableau · SQL · REST APIs · ETL & data modelling · AI-assisted development & prompt engineering
Open to Sales Ops, RevOps and GTM leadership roles
Based in Marlborough, Wiltshire, UK. Happy to talk about full-time opportunities, or about any of the thinking on this site.